My Five Principles for a Successful Job Search
I have been doing this for long time because I like helping people – and I am good at it (proof: read my reviews/ask my clients!). And the reason I have been successful for my clients are these five principles:
#1 Be THE Solution Provider
Having been a hiring manager at multiple companies and a Career Coach and Resume Writer for many years, I can attest to this – employers want to hire THE Solution Provider. Logically and practically, how did you get to the point where you landed an interview for a job? Either A) you had a connection to the company and were recommended or B) your resume reeked of “solution provider.”
#2 It’s About a “Match”
You landed the interview, thought it went well, and feel you can do the job. But you did not get an offer – and are puzzled. Am I too old? Am I too overqualified? Although age discrimination is real, so too is job seekers applying and interviewing for jobs they are over-qualified for. This process – of landing a new job – is all about “a match.” You are interviewing the employer, just as much as the employer is interviewing you. And if it is a not a match – well, it is not a match. No different than a date. Just being two people enjoy skydiving does not mean tomorrow they get married!
#3 Network, network – and network some more
The single biggest mistake job seekers make time and time again is a failure to network effectively. I have had sales and marketing job seekers call me – sales and marketing! – who are frustrated with their job search. And when I ask how many interviews they have landed from networking, there is this awkward pause that reeks of embarrassment like, “why haven’t I?” and the answer is usually “none,” “one,” or “two.” Not every job opportunity is posted on Indeed! Millions of gainfully employed job seekers today never landed an interview from applying to a job online with a resume! They knew someone who knew someone that was hiring, period.
Do not know how to network? Leverage recruiters? LinkedIn? Think its “sales” and “bugging my friends”? Wrong. It is not – I teach networking skills. Let's setup a call so I can help you.
#4 Why are you different? A better choice?
I provide a free telephone consultation to every prospective client so I can learn how I can help. And it is during this very process that more than 75% of the time I discover the job seeker does not know how to differentiate themselves from their competition. “Why am I the better choice?” Most cannot answer this simple, yet fundamentally essential question. For a job seeker to be successful, differentiation is key – and I do not choose to work with a client unless I feel confident that I can help the client clearly explain why they are the better choice, from the resume to the interviewing process.
#5 Tell a story that makes the decision maker feel too guilty
A resume, cover letter, or LinkedIn profile is only effective is if it causes the reader to take a positive action – to call or email you for an interview.
When you are hiring a resume writer, you are hiring more than just a great writer. What you are really hiring is a great storyteller. Because if your resume does not tell a compelling story – in the first 10-30 seconds – it does not matter how well the resume is written. Fortunately for you, I am a great storyteller!
Same goes for the interviewing process. Your story – THE Solution Provider – is the noise they cannot ignore.